Let’s understand the fundamental concepts utilized in this modern digital world. Life of the online world is not possible without moving with the latest trends of technology. Digital Marketing is something that connects you with the world of the internet.
ADVERTISING
As online advertising is one of the main aspects considered in digital marketing, it’s advertising by doing the blog post, forum discussion to know about the product you have with you. The method is a handy form of digital marketing to get the right traffic for your site.
CONTENT MARKETING
The second central aspect that is considered in digital marketing is to have marketing via content. Publishing the regular content will help consumers know about the recent updates for your product exactly. Also, the content is necessary for boosting the ranking factor of SEO and updating the news on the social form for awareness.
Such as website content and social media content
EMAIL MARKETING
The third aspect that we will be following is email marketing for a product that is the smartphone. Email marketing is the direct channel or marketing channel where we will be sending an email directly to the customer sending the promotional content design via email to the targeted customer. The long hour duration work is completed in the second with the Online Business Tool, using the MailChimp tool to send the bulk emails in seconds and use Sendy to design the email template.
PAID SEARCH
The fourth aspect that I would like to share in this plan is that paid searches require our page to get traffic by only delivering it to google such as PPC, the pay per click, Bing, and google adword includes in this aspect.
PROGRAMMATIC ADVERTISING
This is the fifth and the other aspect where the automatically we have control on our website and have the complete analysis for having easy in the targeted campaigns.
REPUTATION MARKETING
This is another aspect of digital marketing: online reviews and word of mouth help traffic grow more.
Nowadays, useful websites are made for affiliate marketing. Thus user experience matters
SEARCH ENGINE OPTIMIZATION
The search engine optimization is the main component of digital marketing as this will be having the website for our business. Which will be optimized and with having on and off-page SEO then our website will be ranked on top of the google page organically which will make our sales boost vastly,
The SEO has many aspects of being worked on indexing, crawling external and internal linking etc.
SOCIAL MEDIA MARKETING
Social is just as important as the website as nowadays, the direct traffic for business is generated from social media channels Such as having ads on Facebook, Twitter, Pinterest, Twitter, Tumbler and Linkedin. With all these social media channels, even YouTube and TikTok is trending for social media advertising.
VIDEO MARKETING
Another form that is video marketing which will be more effective than any form of marketing. The reason is that people are more attractive to short videos than reading lengthy content. As uneducated people will also be attracted towards the video and will move for buying the product
Competitive advantage
Product quality
Taking the example of smart phones, it offers healthy products in the market using the best quality raw material in a healthy and safe environment, believing that health is the biggest asset of a living being which cannot be compromised upon.
Price competition
Smart phones offer the best price in the market, considering consumers from all economic sects furthermore the profit percentage for retailers has also been kept high in-contrast to competitors.
Financial position
Smartphones have a financially strong position that makes it easy for the company to ensure product improvement, keeping the customers happy and satisfied.
Management
Smartphones have an employee-centric culture which makes vertical and horizontal communication smooth and easy. Meritocracy is followed, ensuring every individual gets an opportunity as per their expertise.
Evaluation and control
Smart phones evaluate and control production at every level to ensure high-quality products for the consumers after random production samples from different batches are tested. Once passed, the products are shipped off to retailers.
Growth
Smartphones on the business cycle currently stand at the growing stage pushing its products to the absolute limits ensuring every product on the business portfolio stays as the STAR product while ensuring such tactics that can further contribute in products not escalating to the DOG product.
Conclusion
The above plan and the strategies are not only that will be included for our online presence this is just a suggestion, and know-how of what we are not missing also will be having the regular web analysis such Google analytic to keep tracking on our website and the other aspects of competitors and our standings. We will also be conducting webinars as the covid time thing is moving to online and digital click. We should also make a presence and get the right traffic for our site.
