About 69% of employees report that they will stay at a company for three years if they have a positive onboarding experience.
You don’t want employees to feel like they’re watching old videos from driver’s ed. That outdated feel leaves new hires wondering what they just signed up for.
If that sounds like your company, it’s probably time to update your training videos. There are other times when the signs aren’t so clear.
When should you update them? Read on to learn when it’s time to update corporate training videos.
Assess Your Current Training
Where do your corporate training videos stand at this moment? Spend some time watching those videos.
Ask yourself if the employees have the tools and training they need to do their jobs. The videos should also give employees a clear understanding of the culture and vision of the business as well.
Use this assessment as an opportunity to reassess your objectives. As an example, the purpose of a training video might have been to create a standard in reporting procedures.
That purpose might change if policies changed since the video was recorded. Don’t rely on your own opinion. Get feedback from other stakeholders in the organization.
What do employees say about the training videos?
Be sure to get their feedback to learn what works and what needs improvement. Assessments at the end of the course serve as another way to gather data.
You can also observe employees watch the videos. You’ll be able to tell where you lose them and when they are the most engaged.
See if there are trends or issues that are repeated. These trends are a sign that you need to update the training videos.
Company Goals Change
A change in the strategic direction results in a change in goals for the organization. That means you’ll have to realign the content of the corporate training videos to fit these new goals.
You’ll need a clearer picture of your business. Be sure to update your videos to fit with these new goals.
Most businesses have some kind of regulations and laws that need to comply with. HR departments have to make sure everyone knows their rights, especially if someone gets injured on the job.
The financial industry, healthcare, and construction industries have other regulations to contend with. There are major consequences if your employees don’t follow these regulations.
It’s also your responsibility to ensure your employees have the most up-to-date information.
Tips to Create Better Corporate Training Videos
What makes good corporate training videos? There are elements across the board that help employees develop the necessary skills to do their jobs better.
Training videos have to have a clear learning objective. There might be two or three. Make those learning objectives apparent at the beginning of the training video.
Who are the students? You need to have a deep understanding of your audience so you can create content that’s relevant.
You can develop stories, edit cuts, graphics, and music based on your students.
The reason why there are corporate training videos is so that employees can do their jobs. Employees might miss something in a training video.
It helps to repeat the most important parts of the content in different ways. This lets employees know they should pay attention and they remember the content.
Create Shorter Videos
For professionals that need to create training videos that use technology, you know that your videos remain relevant for about five minutes.
Updates get rolled out often, which means your videos need to get updated just as often.
If you record a 30-minute training video on one piece of technology, you’ll need to record another 30-minute video.
The best workaround is to create a series of short videos that cover different aspects of the technology. For instance, you can create a two-minute video about a user dashboard.
When that dashboard changes, you can just create another two-minute video to replace it.
It keeps the content fresh, relevant, and it doesn’t cost nearly as much time and money to replace a two-minute video.
Use Your Brand Voice
You know that social media videos should reflect your brand. Do you apply the same philosophy to corporate training videos?
Include updated graphics that match your brand. The personality of the brand needs to come through the videos as well.
Work With Professionals
You can create a corporate training video with a phone. You don’t know how to frame a shot, edit, or light a subject.
It’ll show in your videos and they’ll look unprofessional.
A corporate video production agency takes you through each step of the creation process, from scripting to editing. You’ll have a polished video at the end.
Add Quizzes and Interactive Content
Many people just assume that if someone watched a video, they got the information they needed and they can perform at a high level.
It takes a while for students to absorb content, even with repetition.
Make the videos interactive by having quizzes and breaks to reinforce the content. Employees will grasp the material well and they’ll be much better employees.
Better Training With Updated Corporate Training Videos
Don’t leave your employees thinking they just wasted their time by watching an outdated video. This guide showed you how and when you should update corporate training videos.
Always assess them to make sure they align with your objectives. They should have a clear purpose and learning objectives.
When you create corporate training videos, be sure to create content your employees can relate to. Professional help gives your videos a polished and professional look that is worthy of your organization.
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