Video marketing is one of the biggest marketing tools in the world of business right now. Platforms and formats such as YouTube videos and Instagram reels allow businesses to grow rapidly online.
Applying appropriate marketing tricks is a great way of getting traction. However, your video quality goes a long way in determining how well your brand will look to your audience. Moreover, the better the video quality, the better the audience engagement!
Besides superb video production, you will also need an online video editor to make things more powerful!
Video editing tips for best video marketing
The better the video quality you have, the more powerful results you will gain.
So, do you want to know how to make it in the video marketing industry? Let us help you with eight powerful video editing tips you can utilize in your online video editor to boost your audience engagement and subsequent sales!
1. Your system should be fast
Notice that we mentioned the word ‘system’ and not a computer? You do not necessarily need a Mac or another high-end computer to make spectacular videos. You can do the magic on your smartphone as long as the system does not lag.
Make sure that the system you are using is fast enough to store and process all the video files you need to work with. The better the storage drive on your computer, the quicker and lag-free your videos will be. Moreover, you will not have to face the irritation of slow editing and video processing with a fast system.
Here are a few things you need to have a fast system:
- Good SSD
- High RAM
- Fast processor
- Strong graphic cards
2. Obey the 321 rule
As someone working digitally, you will know how important your data is. If one day you are to lose your data, you will not only lose your backup but might also lose ongoing projects, and that is not a situation we want to be in, right?
The 321 rule is ideal for keeping your data safe and organized. The rule implies that you should have at least three copies of all your video files. These copies should be in at least two places, and one of them should be physically away from your general whereabouts.
3. Make use of shortcuts
While using the right shortcuts might not necessarily be an editing tip, it is the best way to speed up your work. You do not even have to look too carefully to see that an expert video manager will always use their keyboard diligently. If you edit several videos a day, the seconds you save with each shortcut are crucial for making your work more efficient.
You can use the time saved to either work more or upskill by exploring your online video editor or taking video editing courses.
4. Set the story beforehand
If you are a beginner and want to grow quickly, you might have taken too much work too quickly. But do you know why this is a problem? You will not get to conceptualize and storyboard your video. The biggest difference between the videos that work and those that don’t is how well they can engage the audience; the best engagement is story building.
Make sure that your videos add value to the viewer’s life. When you create a story for your video, you will be able to create the right emotions and deliver the intended message in the best way possible.
5. Never underestimate color correction
When editing a video, you need to remember that video aesthetics can make or break your video. Do you know what the biggest contributor to aesthetics is? Color! Therefore, it only makes sense that you need to pay extra attention to color correcting your work.
Basic color correction includes making sure that your entire footage has uniform colors. Each clip should merge seamlessly into one another in terms of color and color aesthetics. Another reason color correction is important is to make sure that the scenes look as realistic as possible.
You should also look into advanced color correction, such as highlighting or softening colors that allow better focus and story building in the complete product.
6. Go easy with the effects
When you are starting out with video editing, it is very easy to get carried away with effects. However, when working with effects, it is important to know that less is more. The more effects you use in a clip, the more complicated and difficult-to-follow it can become.
While effects do wonders in bringing a video together, using too many will be distracting for the viewers. Therefore, your primary message might get lost behind a plethora of fancy elements you add.
Transitions are always important. However, make sure that they are as smooth as possible. Try not to be flashy with them.
After all, the whole point of effects is to make sure that the final product is attractive, not ineffective.
7. Use the right audio
It is easy to forget about audio when you are working with video. You should remember that video is not always about the visuals but about the overall drama it creates, and audio is important for that.
While conceptualizing your video, make sure you know the emotional response you’re trying to get from your viewers. Therefore, if you are making a commercial for a pizza place, do not use soft instrumental music. If you are making a medical emergency ad, do not use EDM as background music. After all, what the viewer feels while watching your video is how they will perceive your product.
8. Use texts effectively
Visuals and stories are great for adding an intrinsic meaning to the video. However, the text goes a long way to bring forth your message.
Make sure you have a good content team that can use words effectively to brand your business. The text your viewers will read will create a brand name. Moreover, the way the text is presented also makes a difference in how the video will perform. Always remember to add a CTA to encourage sales through your videos.
Summing up
You don’t have to be a video genie to create good videos. If you know how to use the right online video editor, half your job is done. Believe it or not, you can even create high-end videos on your phone! If you want professional-looking videos, you only need the right tools, a good eye, good taste, and spectacular tools.
Utilize all the handy tips provided in the article to allow your video marketing strategy to soar high!
