Do you know what the biggest pain points are for your customers? If not, you aren’t providing the best customer experience.
Avoiding pain and gaining pleasure are the two biggest reasons people buy but pain is the stronger motivation. Using customer pain points in your marketing will help convert prospects into paying clients faster. Let’s look at how to do that in your blog posts.
3 Steps to Solving Customer Pain Points on Your Blog
One of the most powerful benefits of blogging is the search engine optimization (SEO) effects. Google loves regular fresh content and new blog posts are one of the best types of content creation strategies.
Consistently writing new posts can help you rank higher in the search results which means more traffic coming to your website. Customer experience pain points are an easy way to come up with things to write about.
1. Know Your Customers and Your Market
If you know your customers and the market you’re working in, you should already know many of the common pain points. But digging deeper will uncover some that you may not have considered.
There are several ways you can do this, including:
- Listen to what your customers and prospects are asking during sales calls, at trade shows, etc.
- Analyze your customer support requests for common issues
- Do some further market research to look beyond your own customers
You can also ask your customers for feedback but be sure you’re asking the right questions.
2. Ask the Right Questions
If you’re going to turn to your customers and/or prospects for feedback, ask open-ended questions. In other words, questions that will prompt more than a simple yes or no response.
Don’t be afraid to ask what you could be doing better. You’ll learn some of the pain points your clients have when dealing with your company. Addressing those on your blog will help them and could reduce the number of customer service requests you get.
3. Offer Your Blog Readers a Solution for Their Pain Points
Once you identify a problem your customers face, create a blog post that provides a solution. You could either write the post yourself or work with a blog writing service to create it for you.
It might seem like offering a solution on your blog could cost you sales. If you give people the answer they need, why would they buy your product or service?
In reality, most people would rather pay someone else to solve their problem than do all the work themselves. By offering the solution on your blog, you show your expertise and create a sense of owing you something in return (the principle of reciprocity).
You’ll Have a Never-Ending Source of Ideas When Blogging for Business
No matter how good your product or service is, you’ll never solve every problem. Using customer pain points as inspiration for your blog posts will provide an ongoing source of ideas for things to write about.
Be sure to check out the Business and Internet sections of our website for more helpful online marketing tips.