Online marketing is one of the most robust sectors of the marketing industry. In fact, Google’s advertising portion of their business is worth $150 billion. When you factor in other online marketing sources like social media, you get a good idea of just how incredibly valuable online marketing is to businesses.
If you want to maximize your advertising budget and make smart marketing moves, then it’s important to be aware of the many PPC marketing myths floating around. Read on to learn about some of the biggest myths out there!
Broad Campaigns Are Better
A lot of people believe that PPC campaigns should be as broad as possible to draw in as many potential customers as possible. In reality, broad campaigns might get you some extra website traffic, but that traffic doesn’t necessarily translate to higher sales. Since you pay for each click, you’re basically throwing money away.
Narrow your campaign by geo-targeting your campaign to only reach people within driving distance of your business. Combine a mixture of short- and long-tail keywords to diversify your campaign’s reach.
For example, a law firm might create a PPC marketing strategy that includes keywords like “personal injury” and “personal injury lawyer Houston.” This captures clients who are just starting out their search and those who are narrowing down their search and are ready to hire an attorney. Click here for more info on how law firms can create an innovative marketing campaign.
You Must Always Be In Position #1
Everyone who sets out on a PPC advertising campaign on a website like Google does so with the hopes that their ad will land in the top spot. In reality, though, a number one spot doesn’t necessarily mean that you’re raking in the profits. In fact, getting to number one might mean spending more money on advertising than you’ll actually earn.
Spend some time going over your ad campaign to find the right balance between your ranking and profitability.
You Can Set It and Forget It
Many marketing departments swear by the myth that once you set a PPC marketing campaign, your work is done. That couldn’t be further from the truth!
PPC campaigns need constant adjustments in order to maximize their potential. Think about which parts of your ad campaign have yielded the best results, and what you can do to optimize the portions that aren’t working. Try variations in short- and long-tail keywords, the distance you want your ad to go out, and much more to make your advertising money work for you!
Toss Out These PPC Marketing Myths to Optimize Your Success!
There are no shortage of PPC marketing myths out there. Staying on top of them will help your business put advertising money where it’s most needed and bring in more customers than ever. If you’re struggling to keep up to date, it won’t hurt you to consult with a professional marketing firm to help you make innovative marketing decisions!
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